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Robert Thomas GroupOttawa Advisory Firm

Insights

True Hourly Cost

Pricing decisions break down when the business relies on wage rate instead of loaded cost. True hourly cost brings labor burden, overhead, non-billable time, and delivery reality into the same model.

What It Is

A More Accurate Cost View

Wage rate is only one part of delivery cost. The business also carries payroll burden, supervision, administration, tools, vehicles, software, non-billable time, and other operating cost that sits behind each billable hour.

True hourly cost puts those pieces together so pricing and staffing decisions are based on real economics instead of rough estimates.

Supports pricing decisions with actual cost instead of guesswork
Shows whether labor-heavy work is generating acceptable margin
Creates a clearer baseline for minimum billable rate analysis

Why It Matters

Where Businesses Usually Miss It

  • Revenue can grow while gross margin quietly erodes.
  • Teams can stay busy while pricing remains below true delivery cost.
  • Hiring decisions can look affordable until burden and overhead are considered.
  • Owners can misread high sales volume as proof that pricing is working.

Example

Illustrative Cost Model

Example cost model

Illustrative loaded labor calculation for one field role.

True Hourly Cost
Direct wage$32.00
Payroll burden$6.20
Vehicle / tools / field overhead$8.40
Admin and supervision allocation$9.10
Non-billable time adjustment$11.30
True hourly cost$67.00

If pricing starts below the true hourly cost, growth can increase revenue while quietly eroding margin.

In Practice

What It Supports

Pricing review

It gives management a firmer floor for pricing and repricing work.

Margin control

It helps explain why top-line growth is or is not translating into acceptable margin.

Decision support

It improves hiring, capacity, and service-line decisions by grounding them in actual cost.

Next Step

If Pricing Still Feels Approximate

True hourly cost is most useful when it is tied to the rest of the reporting system: monthly reporting, management scorecards, and regular margin review.